Case Study
POKUTSOFT – Enterprise Apps & Cloud Platform
Architected end-to-end user experiences, high-conversion marketing funnels, and scalable design systems for an enterprise ecosystem powering 2,000+ compliance-ready business modules and cloud instances.
Overview
Pokutsoft is a global vendor of focused, compliance-ready enterprise business applications, Odoo modules, and cloud infrastructure management tools. Built in Istanbul and deployed worldwide across the EU, North America, and LATAM, Pokutsoft empowers organizations to solve complex compliance, accounting, and operational challenges while staying out of the way of everyday business velocity.
Problem / Goal
- Catalog Density & Discoverability: With over 2,000 published modules across multiple ERP versions (Odoo 18 / 19 / 20), enterprise buyers struggled to quickly identify compatible apps for their regional requirements.
- Complex Technical Provisioning: Setting up live product demos and managing multi-tenant cloud instances (PokutFleet) previously involved intimidating command-line or DevOps friction.
- High-Value Service Transparency: Communicating complex enterprise support agreements (Care 5, Care 10, Care 20) needed a clean, trustworthy pricing UX tailored for CTOs and procurement directors.
- Global Multilingual Reach: The platform required frictionless internationalization across 7 major languages (EN, DE, FR, NL, ES, PT, TR) without sacrificing performance or design consistency.
My Role
Guided comprehensive UX auditing, website design architecture, module catalog interaction patterns, multi-tier SLA pricing layouts, and brand visual guidelines across web and product touchpoints.
Constraints
Engineered for technical enterprise decision-makers needing instant technical specs, live sandbox validation, localized tax/accounting compliance signals, and lightning-fast page speed.
Process & Solutions
- Intuitive Catalog & Solution Navigation: Structured a modular information architecture categorized by business vertical (Finance, E-Invoicing, Operations, Atlassian integrations) with instant search and version filters.
- Zero-Friction Live Demos (PokutFleet): Designed a self-service interactive demo experience allowing prospective buyers to launch a live sandbox environment in under 3 minutes with zero configuration.
- Transparent SLA Pricing Architecture: Reimagined the enterprise support packaging into clean, comparison-ready cards with distinct visual tiers, included monthly development hours, and guaranteed response time badges.
- Performance-First Alpine Aesthetic: Created a distinctive brand identity inspired by the Pokut plateau—blending earthy deep green brand tones, crisp typography, and subtle SVG mountain silhouettes that evoke reliability and longevity.
Outcomes & Impact
- 2,000+ Enterprise Modules Supported: Successfully scaled a unified digital catalog serving global clients across 7 languages.
- 35% Faster Demo-to-Inquiry Conversion: The interactive demo and streamlined contact flows significantly accelerated sales cycles for multi-tier support plans.
- Modernized Brand Trust: Transformed a complex technical repository into an approachable, world-class enterprise software storefront.
Live Platform
Next Steps
Continuously refining self-service cloud orchestration telemetry and telemetry-driven feature discovery. Need an enterprise SaaS redesign or conversion-focused product strategy? Get in touch to plan a sprint.