Case Study
SNAPBRAIN – Turning chaos into clarity
Designed an intelligent utility that leverages Gemini AI to organize, summarize, and search screenshots, transforming a cluttered gallery into a personal knowledge base.
Overview
We take screenshots to remember things—bills, tickets, recipes, or inspiration. But they quickly get lost in the camera roll abyss. SnapBrain is an iOS utility that uses AI (OCR & Contextual Understanding) to automatically tag and organize these images. My focus was designing a privacy-first interface that feels instant and trustworthy.
Problem / Goal
- The "Digital Hoarding" Issue: Users have thousands of screenshots but can never find the "Wifi Password" or "Concert Ticket" when they need it.
- Context Blindness: Standard gallery apps see pixels; users see information. We needed a system that understands meaning (e.g., recognizing a screenshot is a "Bill" vs. a "Meme").
- Privacy Concerns: Processing sensitive data like invoices required a design that emphasized local, on-device security.
My Role
I led the end-to-end product design, from defining the AI categorization logic to crafting the "Award-winning" Dark Mode UI implementation.
Constraints
The AI analysis had to be fast but lightweight to run efficiently on-device without draining battery or uploading private data to the cloud.
Process
- Discovery: Analyzed user habits. Found that 70% of screenshots are "temporary utility" (codes, addresses) that lose value after 24 hours.
- Semantic Search UX: Designed a search experience that allows natural language queries. Instead of searching for text matches only, users can search for "Electricity Bill" and the AI finds relevant images even if those exact words aren't prominent.
- Visual Hierarchy: Created a card-based UI that separates "Finance," "Shopping," and "Events" automatically, reducing cognitive load.
Outcomes
- Smart Organization: Users reported a significant reduction in time spent searching for lost information.
- Retention: The "Smart Summary" feature, which extracts key dates and totals from bills, increased daily active usage.
- Privacy Trust: The transparent "100% On-Device" indicator helped build trust for users scanning sensitive documents.
Live Product
Next Steps
We are currently working on Mac integration to create a seamless cross-device "Second Brain" experience. Download the build on the App Store or contact me for a detailed walkthrough of the design system.