Case Study
Numina – Spiritual calm with product rigor
Numina is part oracle, part breathing room. I built the brand and product scaffolding so the experience feels ceremonial while staying data-informed.
Overview
Numina had strong content but no UX glue. We organized everything into daily “passages”, added a companion journal, and layered on adaptive soundscapes so each ritual feels alive.
Problem / Goal
- Users bounced because they didn't know where to start each day.
- Brand felt too mystical for modern professionals.
- No structured feedback loop to inform future rituals.
My Role
Brand strategy, component library, illustration direction, and audio guidelines.
Constraints
Needed to reuse the same sound assets as NAPTZ and keep Webflow marketing site consistent.
Process
- Wireframe → built a ritual stack: Daily Passage, Prompt, Reflection.
- UI → created glassy gradients with serif typography to balance tech + soul.
- Shipping → handed off design tokens, Lottie files, and marketing site sections.
Outcomes
- Day-2 retention rose 19% thanks to the guided entry point.
- Net promoter score jumped from 41 → 62 after the rebrand.
- TODO: add metrics for enterprise retreats once deals close.
Live Product
Next Steps
Building partner playlists with spiritual teachers and layering in AR breathing rooms. Need a calm-but-modern brand for your app? Try the build and let's plan your version.